Best Practices and Tips for Shooting Smartphone Videos

Smartphones with a great camera and the ability to record high definition video are no longer difficult to find. In fact, they are everywhere. Professional video content creators are finding that using their mobile phones to record video has several major advantages:

  • Mobile phones are ubiquitous and we almost always have our phones with us. Quickly and spontaneously capturing video content doesn’t require lugging around large video cameras when an unexpected opportunity presents itself.
  • Many apps are available for both iOS (Apple) and Android (Google) mobile devices that extend the functionality of the video camera, provide sophisticated editing and digital effects capabilities, as well as provide a way to immediately upload finished videos for distribution and viewing.
  • Perhaps most importantly, as the phones have become more capable, video entrepreneurs are finding that getting into entrepreneurial filmmaking is much more affordable, too.

Your video does not have to be perfect. However, following these steps will allow you to shoot a great video with your smartphone.

How to Get Started

Step 1: Lighting — Shoot Your Video in Bright Areas

Good lighting is critical and has a huge impact on smartphone cameras because they have smaller image sensors and lenses than traditional cameras. Try as much as possible to shoot your video in brightly lit areas. This will help avoid unnecessary shadows and grainy areas in your video. You should also be careful not to point the camera directly at bright light sources, which will cause unusable overexposed footage and lens flaring.

Before image shows a darker more shadowed face that's a little blurry due to using one overhead room light and after image shows a brighter, less shadowed face due to an open window and soft lights on each side of the person being photographed

Lighting should be stable and steady; the image sensors in most smartphones do not react to dramatic changes in lighting very quickly. If the light is still making it tough to shoot your video try working with back-lighting and white balance settings if your phone or app provides them. Most phones also offer “touch focusing” in the event your camera is focusing on the wrong area of your composition. After setting the focus on the most important aspect of the video, the automatic exposure control will have an easier time making small adjustments if the lighting condition begins to change.


Step 2: Keep your Phone Steady while Recording

This will prevent your video footage from coming out distorted, blurred, or affected by “rolling shutter”. Use both hands to hold your smartphone as close as possible to your body as you record the video. Since this can be a bit tiring in long takes or sequences, you can use other ways to support the phone:

Step 3: Obtain an External Recording Device or a Directional Microphone

The audio matters as much as the video: a good video with poor audio quality is pretty much useless. Unfortunately, the built-in microphone that comes in most smartphones are not only of low quality but also are improperly placed. Also, it is very easy to record wind and unnecessary environmental noises that will compete with or drown out any important audio while shooting video outside. So for great quality videos with superior audio, plan on getting an external recording device or a directional microphone. If using an external microphone isn’t possible or practical then stay as close to the audio source as possible and try this little trick: use your hand to cover around the phone’s microphone (but don’t completely cover it). This way, unwanted noise can be reduced. Also, try to shoot your video in a quiet place, preferably indoors, with less ambient noise.

  • Microphones are available for check out from the NC State Libraries (the Royal Voice Lavalier works with smart phones that have an AV jack). Additional microphones are available for purchase at Amazon and other vendors. Search for “smartphone microphone” or your particular type of smartphone i.e. Android or iPhone. Check the compatibility of the device to be sure it will work with your smartphone.

Step 4: Get Close to Your Subject
Since most smartphones use a digital zoom rather than optical zoom, saying physically close to your subject ensures better image quality, less digital noise and better focus in your videos.

Step 5: Avoid Vertical Video Syndrome
Some videographers who use their smartphones for digital filmmaking often make the mistake of holding their phones vertically, that is to say up and down rather than sideways, while recording. Do not do this! Instead, hold your phone horizontally so that videos are formatted in the same ratio as television and computer screens.

Step 6: Download Mobile Apps to Improve Your Videos
The camera app on your smartphone may do a good job but there’s more to video recording than what most of them have to offer! Some third-party apps (such as FiLMiC Pro) have great features to unlock professional-like features that might bring out your inner filmmaker.

Step 7: Be Prepared for the Shoot
Before you begin recording your videos, make sure that you have all of the gear, props, scripts, actors, and shooting locations ready to go. Additionally, make sure your phone is charged and that you have enough memory available to store the footage. High definition (HD) video files can get large and will drain a battery quickly.

Best Practices

  • Record in Landscape Orientation
    Nothing ruins great footage like having two black vertical bars along both sides of your video. To avoid this amateur mistake, make sure to use landscape orientation and not portrait orientation while recording. Not only does landscape orientation make your video seem more aesthetically pleasing in general, it will also make it more enjoyable to watch when viewed on a widescreen or television. Plus, you’ll capture more in the actual video. So just remember: never hold your phone vertically while recording.
  • Fill the Frame with your Subject or Follow the Rule of Thirds
    Completely fill the frame with your subject or try the rule of thirds. This is a guideline for photos and video in which you place your subject in the left or right third of an image to make it more interesting to your viewers.
  • Avoid Using Digital Zoom
    Digital zoom, a feature of most smartphones used to make your subject appear closer, results in a video with copious amounts of pixelation. In order to zoom in while recording without losing the crisp, vivid quality you desire in videos, simply get closer to your subject. In general, you should always get as close as you can, especially for tight shots on faces.
  • Use Natural Lighting
    We’ve all seen those videos where the subject has yellow skin and red devilish eyes combined with super dark backgrounds. The culprit is the flash. Smartphones come equipped with LED lights that are too bright and can easily skew the color temperature of photos. If at all possible, use natural light.
  • Avoiding Backlit-Settings
    You may be able to see people and their faces when they’re backlit, but your smartphone camera usually cannot and it will output footage with a bright light haloing a dark figure. That figure will also have no visible features, meaning you just missed whatever it was you were trying to capture. To avoid this situation, try configuring a basic light setup. Those of you who are recording on the fly can also improve a backlit situation by moving to one side or another. Although some stock camera apps try to reduce the effects of backlighting, you should try reducing the effects on your end as well.
  • Edit Your Video to Achieve a “Wow” Look
    Sometimes a little editing is required to make your footage go from “OK” to “WOW”. Nowadays, you can do some intense editing on your smartphone as well, without needing to invest in fancy (and expensive) desktop software. Everything from basic trimming to adding transitions, titles, and effects is simple on both iOS and Android mobile devices. Whether your next video is a montage or a school project, mobile apps can streamline the video-editing process. 

Apple’s own iMovie for iPhone and iPad, for instance, includes titles and transitions and even supports making theatrical trailers on the go. Other features include picture-in- picture, split screen, and slow-motion effects. It’s very similar to iMovie on the Mac, in fact. Adobe’s new Premiere Rush app is a powerful video-editing tool with many of the features of Premiere Pro, though it’s stripped down and can be used by anybody. It offers fast video editing, much like other mobile apps, where you can drag and drop footage and photos in the order you like and trim them down. Finally, there are several apps that allow you to piece together multiple videos. One such example is Magisto, a free app on Google Play and the App Store.

If you plan on spending time editing, make sure that you capture more than you think you’ll need while filming, even with repeated takes. It’s always easier to comb through existing videos than having to go back and re-film something.

Examples

Record your video in landscape orientation
(Record your video in landscape orientation)
Avoid using digital zoom
(Avoid using digital zoom)
Rule of thirds for excellent composition
(Rule of thirds for excellent composition)
FiLMiC Beginner Tutorial -5 things to do before you shoot iPhone video
(FiLMiC Beginner Tutorial -5 things to do before you shoot iPhone video)

Link to video: https://www.youtube.com/watch?v=zEKYyzY77Ug

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